News RSS

News Articles

Premier Tactical: A Bike for the Proletariat DAN EMPFIELDThu Dec 01 2016 As a former bike maker myself I always found myself in the following conundrum: Do I make what I think is the best product I can, damn the customer’s wishes? Or do I make what the customer wants even if it violates my own sense of what’s best? The choice of whether to lead or follow can’t be binary, and weighting each imperative properly can make all the difference.The author of this project has heavily weighted listening to rather than getting too far in front of his customer. The maker is Dan Kennison and if the name is vaguely familiar, it may be for one a couple of...

Continue reading →